France takes answers to apple’s own promotional practices. The country’s privacy workers provides for an internal document with the lack of opt-in for apple’s missing advertising: apple’s approach "suggests the absence of a consent clarification", how politico cited from the document of the author.
Personalized advertising at apple without consent
Iphone apps from third-party providers must seek the user’s permission to obtain the user for advertising tracking. On apple’s own advertising platform it remains so far but the opt-out: personalized advertising is standard. Apple uses, for example, apple ID account information such as age, gender and place of residence (postal code) to classify users in certain segments – also the shopping history in app store and itunes store liked. Privacy is installed on your own advertising platform, emphasized apple in an opinion politico – the company has with the opt-out for the "limited use of own (first party) data" committed to a higher standard.
Apple’s definition of promotional tracking is likely to be too close after a first commentary of the commission national de l’informatique et des libertes (CNIL), reports politico. Apple describes with advertising tracking a provider-u-shaping tracking for advertising purposes, including the transfer of data to data handlers below – not but not the appearing of personalized advertising by inventing data on its own platform.