New "subtle differences" in the media use of young people
American children under eight spend more time than ever in front of a screen, mostly in front of TV sets, and british youngsters aged 12 to 15 also spend longer than before in front of TV sets, 17.5 hours on average. Kindergarteners and first graders in the USA spend an average of 1 hour and 44 minutes a day in front of the TV.
One has already become accustomed to such research results. Most parents in this country and in france, who come from the middle class, share its educational values, and are not dependent on low-wage work, have long since drawn conclusions from this. Television consumption, TV and movies on storage media, is strongly controlled. For many, the children were allowed to look far less than the above figures from the U.S. And not at all on a daily basis, with exceptions among single parents, at least that is the picture that emerges from experiences in the wider circle of acquaintances and from various media reports.
Television consumption in this milieu of parents – with the exception of a minority of preserved classics ("program with the mouse", "willi wants to know") or newer knowledge programs – are not associated with education or learning. The time in front of the TV set is understood as pure distraction, during which one can watch dvds from the house of pixar or. Disney, to the well-made, intelligent, imaginative, etc., etc., etc. Entertainment grips.
Parents like to claim that they have a good grip on things and are a little proud of their competence, which is then also supposed to convey competence and boundaries to their children – apart from certain fashions, such as the cult of princess liliyfee among little girls, which leads to parental irritation. Because these fashions reveal the insecurities and powerlessness in the face of a marketing consumer stimulus power, against which one thought one could defend oneself with limited TV consumption.
New mobile screens: between uncertainty and enthusiasm
The case is quite different for newer, mobile screens and for computers. On the one hand, there is sheer panic among parents, which is well hidden, but can quickly break through the facade: almost all of them fear the computer-internet- and game-addicted couch potato, who no longer has any desire for books at the age of ten, and the daughter, who for other reasons can no longer be separated from the smartphone or the computer. This may be a cliche, but it can be clearly heard in conversations as fear and concern. But there is also another side to this: the enthusiasm for the new devices and the feeling that. The feeling of not wanting to miss the boat in this i-revolution. In addition, middle-class parents themselves spent their youth in consumerist times.
The "right attitude" is all the more difficult for many parents to adjust because they themselves are enthusiastic about the possibilities of smartphones and tablets and communicate this to their younger children through their involvement with the devices. In conversations, it is always pointed out how clever the little ones are, how quickly they learn, how demanding some applications on the smartphone are. It is interactive, in contrast to the more passive lay-back media"lay-back media" like TV. The earlier the offspring learns to handle the devices, the better. In doctors.
The "app gap"
This phenomenon is also the subject of the above-mentioned U.S. Study, which for the first time includes the use of the new mobile screens in its investigation of children’s media use.
More than half of children under the age of eight, according to a survey published yesterday, are common sense media research study heraus, haben zugang zu einem der neueren mobilgerate im haus. Zehn prozent der bis zu einem jahr alten babys durfen mit ihren neugierigen finger auf einem solchen gerat spielen, bei den 5 bis 8-jahrigen ist es die halfte. Mehr als ein viertel der eltern kommen der neugier der kleinen entgegen, in dem sie anwendungen fur sie herunterladen:
Half (52%) of all children now have access to one of the newer mobile devices at home: either a smartphone (41%), a video ipod (21%), or an ipad or other tablet device (8%). More than a quarter (29%) of all parents have down- loaded "apps" (applications used on mobile devices) for their children to use. And more than a third (38%) of children have ever used one of these newer mobile devices, including 10% of 0- to 1-year-olds, 39% of 2- to 4-year-olds, and 52% of 5- to 8-year-olds. In a typical day, 11% of all 0- to 8-year olds use a cell phone, ipod, ipad, or similar device for media consumption, and those who do spend an average of :43 doing so.
The phenomenon, which the investigation demands, has the impressive name of "app gap". What is meant by this is that it is primarily children from higher-earning households who are introduced to the new devices. Contrast this with the observation that among poorer households – where one in three did not know what an app was – TV consumption continues to expand and more TV sets are still being placed in children’s rooms (20 percent of children from higher-income households and 64 percent of children from low-income households have their own TV set in their room).
The "app gap" wird als fortsetzung der digitalen kluft zwischen armeren haushalten interpretiert
This disparity in access has led to a disparity in use: while 55% of children from higher-income families have used a cell phone, ipod, ipad, or similar device for playing games, watching videos, or using apps, just 22% from lower-income families have done so used a computer, the average age at first use was just 3 ½ years old.
Up to two hours more television was watched in african-american households than in higher-earning white households, according to another finding describing differences between privileged and disadvantaged social classes.
In ofcom’s recent survey on the media behavior of british 12 – to 15 year olds, the following had "for the first time" when asked about media renunciation, young people did not name television in the majority as the medium they missed the most, but their cell phone (28 percent) or the internet (25 percent). TV came in at only 18 percent. According to ofcom figures, 95 percent of teens have an internet connection at home.