Apple’s advertising platform: french privacy protectors creation missing opt-in

Apple's Advertising Platform: French Privacy Protectors Creation Missing Opt-In

France takes answers to apple’s own promotional practices. The country’s privacy workers provides for an internal document with the lack of opt-in for apple’s missing advertising: apple’s approach "suggests the absence of a consent clarification", how politico cited from the document of the author.

Personalized advertising at apple without consent

Iphone apps from third-party providers must seek the user’s permission to obtain the user for advertising tracking. On apple’s own advertising platform it remains so far but the opt-out: personalized advertising is standard. Apple uses, for example, apple ID account information such as age, gender and place of residence (postal code) to classify users in certain segments – also the shopping history in app store and itunes store liked. Privacy is installed on your own advertising platform, emphasized apple in an opinion politico – the company has with the opt-out for the "limited use of own (first party) data" committed to a higher standard.

Apple’s definition of promotional tracking is likely to be too close after a first commentary of the commission national de l’informatique et des libertes (CNIL), reports politico. Apple describes with advertising tracking a provider-u-shaping tracking for advertising purposes, including the transfer of data to data handlers below – not but not the appearing of personalized advertising by inventing data on its own platform.

France’s competitive help also examines

The internal document of the privacy physician comes from the report, according to the past december, the association was made during a cartel examination of france’s competitive work. The latter has now decided that apple’s previously prescribed tracking-opt-in for third-party apps is no abusable trading interntics and may be implemented in france. But you want to check if apple yourself is preferred.

After the complaint of a startup association, the CNIL is currently investigating whether apple violated his advertising platform against the DSGVO. Apple showed the charge beginning of marz as "obviously wrong" back, it’s a matter of one "apparent distraction attempt" from "those who want to track users".